Pop-up shops are becoming increasingly popular as more of our daily shopping needs are done online. Essentially a pop-up shop is a physical store location for a shop that either does not operate normally in the city it is popping up in or that is entirely e-commerce based that has an “expiration date.” Some pop-up shops last a couple of weeks, others over the span of a weekend, and some just for a single day. Often springing up in areas that have high foot traffic, pop-up shops traditionally take over a brick and mortar store. There are alternatives to renting out a store to open up a pop-up shop, though, and that is modified shipping containers. Modified shipping containers can be made into unique and custom-to-you pop-up shops that you can take around the country, a one-time investment in your company rather than continually paying premium rental costs for short-term leases. Here are our top tips for opening up your own pop-up shop!
Use Influencer Marketing
Influencer marketing is not just for big brands. It is an incredibly successful way for any size of the company to get their brand out there and to advertise special events, like a pop-up shop. When you have a pop-up, using geo-targeted influencers can help get people to come to your event. Influencer marketing can range from very expensive to quite affordable, and many micro-influencers are willing to trade products in exchange for posts.
“Get It While It Lasts”
When you make a pop-up shop, especially one that has a very short open window, you have created a sense of urgency. Your products are there for a short period, and while you may have an online store, customers will not have the opportunity to go to your pop-up to make their purchases. One way to help spur on this urgency and get customers to make more purchases is not to flood the store with your merchandise. Put out smaller amounts of merchandise and restock as needed throughout the day to create a sense of scarcity and boost your sales.
Make It an Event
Shoppers are purchasing more and more at home. A brick and mortar store still offers a lot of benefits, including a higher rate of impulse purchasing, and so pop-up shops can be an excellent opportunity to push your product. The thing you need to do though is bringing people in the door. Making your pop-up shop into an event and not just an opportunity to shop can help bring patrons in the door and get them spending.
Design Around Your Brand
Your brand is part of your business. Having a strong brand identity helps you to move your business forward. A pop-up shop is the perfect opportunity to push your brand and create a physical identity. Think of the colour scheme, the way items are stocked, the ambience, the music, everything that goes into your pop-up shop should be a reflection of your brand.
One of the best ways to build a pop-up shop that is a reflection of you, and have something that is trendy and eye-catching, is to invest in a portable shipping container modified just for you. At Storstac, we have over 450 years of combined experience in modifying shipping containers as well as offering portable storage and portable storage containers. Contact us today!