Pop-up shops are an incredible way for small businesses, online companies, and established institutions to test the waters and make extra sales where they do not usually have a presence. No matter your industry a pop-up shop can be a great way to help get your name out there and even see if there is enough of a market for you to establish a more permanent storefront. When you decide to take the plunge and host a pop-up shop, then there are a few things to keep in mind to ensure that you have a great experience, that your customers leave happy, and that you turn a profit.
Think Outside the Storefront
With a pop-up shop, you have the ability to get creative with your space. There is no reason you need to be confined within a traditional brick and mortar storefront, in fact, going with something different adds uniqueness and interest to your event. A great option is the recycled shipping container. Not only is it eco-friendly, but they come in many standard sizes and models, including ones that are food safe. They are also a breeze to transport and afford you the opportunity to travel with your pop-up shop to any location your heart desires. Fully customizable, unique, and stand-out, a recycled shipping container is an excellent investment for the future of your business.
Make it Exclusive
Everyone wants tickets to the hottest events, and so by making your pop-up shop invite-only, you can create buzz and have people clamouring for an invite. If you are worried about excluding others, or your goal is to attract as many people as possible, then you can always take a two-prong approach and have opening night be invite-only and then the following days open to the public. That way there is a buzz about your private event without you missing out on the foot traffic you would get from those passing by or who could not get a ticket.
Everyone loves freebies. Whether it is a sample, a buy-one-get-one deal, or a giveaway for the first 20-30 customers of the day, having something to give away to your customers will entice them in the door. Of course, you do not want to give away so much that you have hurt your bottom line, which is why limiting your giveaway to the first so many customers can help boost sales and get people to show up early. You can also do little giveaways that delight customers like mini mocktails and other refreshments, stickers, temporary tattoos, or small samples of your product line. A little goes a long way.
Pop Up Shops with Storstac
At Storstac we modify and build unique and innovative pop-up shops from modified storage containers. With many different sizes and design options, there is sure to be one that suits your individual needs. If you are interested in getting into the pop-up shop game, then you need to give contact us and request a quote for one of our beautifully designed and well-built pop-up shop storage containers. Expand your business on your own terms.