3 Interesting Pop-Up shop ideas

Pop-up shops are an incredible way for small businesses, online companies, and established institutions to test the waters and make extra sales where they do not usually have a presence. No matter your industry a pop-up shop can be a great way to help get your name out there and even see if there is enough of a market for you to establish a more permanent storefront. When you decide to take the plunge and host a pop-up shop, then there are a few things to keep in mind to ensure that you have a great experience, that your customers leave happy, and that you turn a profit.

Think Outside the Storefront

With a pop-up shop, you have the ability to get creative with your space. There is no reason you need to be confined within a traditional brick and mortar storefront, in fact, going with something different adds uniqueness and interest to your event. A great option is the recycled shipping container. Not only is it eco-friendly, but they come in many standard sizes and models, including ones that are food safe. They are also a breeze to transport and afford you the opportunity to travel with your pop-up shop to any location your heart desires. Fully customizable, unique, and stand-out, a recycled shipping container is an excellent investment for the future of your business.

Make it Exclusive

Everyone wants tickets to the hottest events, and so by making your pop-up shop invite-only, you can create buzz and have people clamouring for an invite. If you are worried about excluding others, or your goal is to attract as many people as possible, then you can always take a two-prong approach and have opening night be invite-only and then the following days open to the public. That way there is a buzz about your private event without you missing out on the foot traffic you would get from those passing by or who could not get a ticket.

Giveaways!

Everyone loves freebies. Whether it is a sample, a buy-one-get-one deal, or a giveaway for the first 20-30 customers of the day, having something to give away to your customers will entice them in the door. Of course, you do not want to give away so much that you have hurt your bottom line, which is why limiting your giveaway to the first so many customers can help boost sales and get people to show up early. You can also do little giveaways that delight customers like mini mocktails and other refreshments, stickers, temporary tattoos, or small samples of your product line. A little goes a long way.

Pop Up Shops with Storstac

At Storstac we modify and build unique and innovative pop-up shops from modified storage containers. With many different sizes and design options, there is sure to be one that suits your individual needs. If you are interested in getting into the pop-up shop game, then you need to give contact us and request a quote for one of our beautifully designed and well-built pop-up shop storage containers. Expand your business on your own terms.

Tips to follow when starting a Pop-Up Shop

Pop-up shops are becoming increasingly popular as more of our daily shopping needs are done online. Essentially a pop-up shop is a physical store location for a shop that either does not operate normally in the city it is popping up in or that is entirely e-commerce based that has an “expiration date.” Some pop-up shops last a couple of weeks, others over the span of a weekend, and some just for a single day. Often springing up in areas that have high foot traffic, pop-up shops traditionally take over a brick and mortar store. There are alternatives to renting out a store to open up a pop-up shop, though, and that is modified shipping containers. Modified shipping containers can be made into unique and custom-to-you pop-up shops that you can take around the country, a one-time investment in your company rather than continually paying premium rental costs for short-term leases. Here are our top tips for opening up your own pop-up shop!

Use Influencer Marketing

Influencer marketing is not just for big brands. It is an incredibly successful way for any size of company to get their brand out there and to advertise special events, like a pop-up shop. When you have a pop-up, using geo-targeted influencers can help get people to come to your event. Influencer marketing can range from very expensive to quite affordable, and many micro-influencers are willing to trade products in exchange for posts.

“Get It While It Lasts”

When you make a pop-up shop, especially one that has a very short open window, you have created a sense of urgency. Your products are there for a short period, and while you may have an online store, customers will not have the opportunity to go to your pop-up to make their purchases. One way to help spur on this urgency and get customers to make more purchases is not to flood the store with your merchandise. Put out smaller amounts of merchandise and restock as needed throughout the day to create a sense of scarcity and boost your sales.

Make It an Event

Shoppers are purchasing more and more at home. A brick and mortar store still offers a lot of benefits, including a higher rate of impulse purchasing, and so pop-up shops can be an excellent opportunity to push your product. The thing you need to do though is bring people in the door. Making your pop-up shop into an event and not just an opportunity to shop can help bring patrons in the door and get them spending.

Design Around Your Brand

Your brand is part of your business. Having a strong brand identity helps you to move your business forward. A pop-up shop is the perfect opportunity to push your brand and create a physical identity. Think of the colour scheme, the way items are stocked, the ambience, the music, everything that goes into your pop-up shop should be a reflection of your brand.

One of the best ways to build a pop-up shop that is a reflection of you, and have something that is trendy and eye-catching, is to invest in a portable shipping container modified just for you. At Storstac, we have over 450 years of combined experience in modifying shipping containers as well as offering portable storage and portable storage containers. Contact us today!

Storstac Installs Hamilton Shipping Container House

Storstac is excited to announce that we have successfully fabricated and installed the Downtown Hamilton Shipping Container House. This precedent setting build nicknamed the Hamilton Shipping Container House was installed in just EIGHT HOURS and consists of eight 40′ high cube shipping containers sitting on top of a solid concrete foundation. Designed by Toronto Architect Jason Halter, the house has been custom designed to suit his clients specific tastes which Jason describes as being “iconoclastic”. Although the unmodified shipping containers themselves are fabricated in China (China manufactures the large majority of new shipping containers) all of the modification work (Cut and framing of all window and door openings, interior openings, structural reinforcements, window installation and exterior paint) were undertaken at our Toronto, Canada modification facility. Unlike a number of shipping container homes built around the world, this one will not be clad with any additional materials. Instead, the containers Corten Steel corrugated walls will remain naked, and they were painted (In Storstac’s dedicated paint shop) brick brown; allowing the house to better blend in with the surrounding Victorian era homes. The rugged industrial look of this shipping container home pays homage to the fact that the home is located in “Steel Town”, but a number of subtle architectural design elements (like the seven walk out balconies that will utilize the shipping container doors as the balconies side walls) will make this shipping container home stand out from most others. Until now there have only been a hand full of container homes built in Canada, almost all of which have been erected outside of cities urban centers, mostly in rural areas as cottages. As stated earlier in this article, the Hamilton shipping container home was modified and fabricated at Storstac’s modification facility located at 90 North Queen Street in Toronto, Canada and will rely strictly on 100% Canadian steel (for framing and modified structural work), paint, windows doors and most importantly local labor. Follow us on Instagram (@storstac_containers) to follow some of our favorite modification projects.

 

Hamilton shipping container house

Front view of the Hamilton Shipping Container House

Hamilton shipping container house

A look at the Hamilton Shipping Container House from the rear

Hamilton shipping container house

Installing the Hamilton Shipping Container House

Self Storage Container on Demand

A modified mini or self storage container might be the solution to your businesses storage needs. Thinking of starting a self-storage business? Has your brick and mortar self-storage business run out of storage units? Or maybe you just need a storage solution for your own business or personal property. A modified new or used shipping container might be the right choice when it comes to your self-storage and mini storage needs. Over the years Storstac has custom modified hundreds of shipping containers into clean, attractive, modular, self storage units. We can custom order any size and number of doors, add divider walls, insulate the interior and . Our self storage easy open roll up doors and dedicated paint shop will ensure your self storage containers look great and are easy to maintain.

 

Mini Storage 4 Pack Shipping Container

Mini Self Storage Container Complex

Mini Self Storage Container Complex

3 Roll Up Door Container freshly painted in our dedicated paint shop

Shipping Container Home Myths Debunked

Shipping Container Home Myths Debunked

Although they have been popular in various parts for the world for years now, shipping container homes are beginning to draw some interest here in Canada. There is a lot of information available on the internet regarding container home construction, but not all of it is as accurate or true as the authors lead you to believe. In this article we will briefly discuss the single most popular misconception when it comes to shipping container housing: THEIR COST.

A look at what the Hamilton Shipping Container Home will look like once complete - waiting for door and window install before site installation

A look at what the Hamilton Shipping Container Home will look like once complete – waiting for door and window install before site installation – Designed by Jason Halter of Wonder Inc, fabricated by Storstac in Toronto, Canada.

Shipping Container Housing Costs “a lot less” than traditional home building – FALSE

The cost of shipping container housing is the most popular misconception related to container housing that exists today. From internet articles, to news paper and magazine articles to TV shows, various sources have claimed that a shipping container home is an inexpensive alternative to traditional housing that will “save you thousands”.

Here are the facts: Shipping container housing costs nearly as much, if not as much as traditional home builds when you are comparing apples to apples. Let’s say you are building a two story home with a basement. If you were to build a two story home with a basement out of shipping containers, and then you were to build the same square footage home using traditional building methods, the end costs will end up being nearly identical. Using shipping containers to build your home or cottage comes with a number of advantages, but unfortunately, significant cost savings is not one of them. Compared to traditional building methods, a shipping container house could save you upwards of 5-10% of the structures overall cost once the build is complete.

Queen Street West Container Home Extension - Installed - Built at our Toronto, Canada modification facility

Queen Street West Container Home Extension – Installed – Modified at Storstac’s Toronto, Canada modification facility

Why do people claim Shipping Container Housing Costs “a lot less” than traditional home building?

There are various reasons why people claim Shipping Container Housing Costs “a lot less” than traditional home building. Reasons range from using used containers vs new containers, the other costs associated with home building (floors, electrical, plumbing, kitchens, washrooms ect), unaccounted costs of personal time invested in the project. When it comes to using New vs. Used containers for housing/living purposes, we always encourage our customers from to go with new containers instead of using used shipping containers for housing or living in for two reasons.

  • Age: Used containers are typically anywhere from 12-20 years old. They have most likely been around the world a number of times and thus, have been exposed to some of the harshest environments on planet earth. This adds wear and tear to all parts of the container including the exterior, interior and floors. Using a used container is a great way to save money, but the expected life of your shipping container house or cottage will have a much shorter life span with used containers
  • Contents: There is no way to track the contents of a container over its life span. Everything from harmless baby toys, right up to nuclear waste can be transported inside of a shipping container. The last thing you want is to live inside of a home that has transported hazardous materials across the globe.

Shipping containers only account for part of the homes overall costs. Shipping containers make up the structure of a home. Although the structures accounts for a chuck of the overall project cost, things like windows, doors, electrical, plumbing and most importantly final interior finishing (washrooms, kitchens, hardwood floors etc.) vastly outweigh the cost of the structure when all is said and done. Don’t forget that whether something is being installed in a shipping container home, or whether that same something is being installed in a traditionally built home, the costs are the equivalent.

Another dynamic people don’t take into consideration is the “sweat equity” that is put into the build. From shipping container cottages and homes, to “tiny homes”, when a project is undertaken by an individual, the material costs may be the only major element that is factored into a builds final price. What they don’t factor in is the hundreds, and even thousands of hours of their own time they put into their project. This again, significantly impacts the projects final costs further emphasising the misconception that container housing is an inexpensive alternative to shipping container housing.

In this article, we have discussed a few of the factors that contribute to the general misconception that shipping container housing Costs “a lot less” when compared to traditional home building methods. Factors can range from using used containers vs new containers, the other costs associated with home building (floors, electrical, plumbing, kitchens, washrooms ect) and the unaccounted costs of personal time invested in building out the project. If you want to learn more about the services we can offer, feel free to get in touch with one of our shipping container modification experts to discuss your next potential project.

Rendering of what the Queen Street West Shipping Container Extension will look like once complete

Rendering of what the Queen Street West Shipping Container Extension will look like once complete

Buying a Shipping Container for Storage

Originally used to move cargo from one part of the world to another, shipping containers have since been modified for countless applications. Modified shipping containers save been used to create anything and everything from public storage facilities, mobile offices, equipment enclosures, retail restaurants, and yes, even houses…but what makes a shipping container an ideal storage solution for your overflowing warehouse or expanding storage needs?

  1. Wind & Water Tight – Well, first off , shipping containers are wind and water tight steel boxes. They are intended to travel on oceans, and thus, have been designed in a way that keeps water out, so that the cargo stays dry. This principle perfectly transitions over to your growing storage needs. What ever you put inside your storage container, you want it to stay dry. Period.
  2. All Steel Construction – Second is security and the strength of the steel shipping container. Made of corten steel (a weathering steel) shipping containers are strong and designed to take everything that mother nature throws at them.
  3. Security – Dry cargo shipping containers are all corten steel, including the container barn doors. Accompanied with a shipping container lock box, a shipping container provides you with a secure box that, unless someone is really determined, is difficult to gain access to (at least with out drawing a lot of attention and noise). Quick smash and grab break ins are usually a crime of opportunity, and an all steel shipping container takes that opportunity away. Lastly, shipping containers are modular and mobile.
  4. Portable – A simple tilt and load tuck (a flat bed tow truck if you will) is all you need to move around a 20′ shipping container (a 40′ shipping container is moved with the same principle, but will come on a big rig 18 wheeler). This means that your storage container is not a permanent investment. You can always add storage containers to grow your storage needs, or move them out if you no longer need them. If you relocate to another location, you can simply pick up your container and take it with you (or leave it behind if you choose).

If you would like to learn more about how you can turn an everyday shipping container into a great storage container, or your looking to modify a shipping container for your storage needs, feel free to click this link to learn more or call us @ 416-231-9100

 

The Perfect Storage Solution

 The Perfect Storage Solution

Storstac Attains ISO 9001:2008 Certification

Storstac Attains ISO 9001:2008 Certification 

Storstac ISO 9001 Certification

(Toronto, Canada) Storstac, Inc. is proud to announce that it has attained certification for ISO 9001:2008 by QAS International, an independent, well-established certification company. ISO Certification compliments Storstac’s ever-increasing commitment to providing customers with the highest levels of quality and service through the implementation and execution of its Quality Management System (QMS). Storstac is one of the  ISO 9001:2008 Certified for the following systems: Shipping container
modification, shipping container Sales, shipping container rentals, custom built from scratch portable building fabrication and for its shipping container depot and repair facility.

ISO 9001 is the global benchmark for Quality Management and a critical tool for boosting a company’s success and market potential. The standard is formed by a quality policy consisting of systems and principles that tie together both business objectives and customer needs. It is an internationally recognized mark of excellence and ensures quality and customer satisfaction are at the forefront of its organization.

About Storstac

Storstac Inc., established in 2005, is located in Toronto, Canada. Storstac does all its modification work locally at its 12,000sqft modification facility (which includes a dedicated paint shop that is MOE approved). Storstac offers its clients various services that include shipping container modifications, new and used shipping container sales, shipping container rentals, shipping container depot services and custom portable building fabrication. Over the years we have modified shipping containers for a host of modified shipping container applications which include (but are not limited to) shipping container housing, shipping container man caves, micro shipping container living spaces, shipping containerized equipment enclosures, modified shipping container storage units, shipping container kitchens, shipping container markets, shipping container food serving kiosks and retail vending spaces, modified shipping containers for the military and a host of other applications.

To learn more about Storstac and our commitment to our customers and quality products please visit us at www.storstac.com

 

Toronto Star – Storstac Container Homes and Tinyhomes Feature

Shipping Container home (s) are drawing more interest in Toronto

storstac-new-old-stock-tinyhome-bunkie

The New Old Stock Designed; Storstac built; off-grid Shipping Container Tinyhome/Bunkie

Costs of Building Homes from recycled materials match price of traditional home construction

By: Tracy Hanes

Special to the Toronto Star

Five years ago, there had been virtually no interest in shipping container homes. Times have changed. “I get two to three queries a day about shipping container homes,” says David Pali, director of business development for Storstac (www.storstac.com), a Toronto company that modifies shipping containers and fabricates portable buildings. While most of Storstac’s business is for commercial or industrial clients (it has created a Tesla showroom and a shop for the Moss Park Market), it also creates residential projects, such as the addition to a Toronto residence/restaurant and a four bedroom house slated for downtown Hamilton.

Most shipping containers are used only one or twice to ship cargo before being abandoned in industrial yards or shipped back to China, where they are manufactured.

Storstac has been in business since 2003. Its president and founder, Vincent Ruggiero, has 40 years experience in the industry. He created ways to recycle discarded shipping containers. He also invented the first portable mini storage units and the first portable wireless telecommunication shelters for the companies that became Rogers, Telus and Fido; created hazardous material storage systems for Ontario Hydro; and created shelters for the Trans-Siberian Pipeline.

Toronto architect Jason Halter of Wonder Inc. Designed both the Hamilton home and two man caves for Hollywood producer Dan Lin, fabricated in Storstac’s yard and shipped to Los Angeles. Halter says shipping container buildings have been around for 25 years in the US.

While raw shipping containers are relatively inexpensive – about $17  a square foot – the other costs are similar to traditional home construction, so these types of homes don’t cost less to build, Pali Says. For example, “you have to do steel work, plus you still need interior stud walls, insulation and mechanical systems.” The Hamilton house for example, will cost about $175 a square foot.

The homes also have to meet zoning and building code requirements.

Storstac only uses containers made of corten (or weathering) steel. which is more resistant to atmospheric corrosion then cheaper “mild” steel. Storstac also has a Ministry of Environment-approved paint booth on site that warms the containers so paint will adhere properly and not peel.

Pali and Halter both expect interest in shipping container houses to continue to build. “they are fantastic building block,” says Pali. “They are stackable modular and movable.”

 

(On the weekend of Saturday October 1st 2016, Storstac was featured in 3 separate articles (including the front page article) in the Toronto Star Homes and Condos section regarding the shipping container homes and tinyhomes/bunkies we have built over the summer. This article featured here was a “special to the star” that was an in print exclusive)

toronto-star-1

Storstac featured in the Toronto Star for various housing and tinyhome/bunkie container builds

 

Storstac Builds Rogers Shipping Container Fan Hub Complex

Storstac is excited to announce that we custom fabricated the the Rogers Shipping Container Fan Hub Complex for the 2016 Rogers Cup and 2016 World Cup Of Hockey right here in Toronto. Working in conjunction with Juiceworks Exhibits (based in Toronto), we assisted in co-designing the Rogers Fan Hub Shipping Container Complex to be one of the most spectacular, solidly built shipping container structures ever commissioned. Engineered in-house (here at Storstac) by our engineering team, we created and built this modular container structure out of six 40′ high cube modified shipping containers right here at our Toronto, Canada shipping container fabrication facility (using Canadian steel, parts and paint).

The main floor is comprised of three 40′ modified  shipping containers  that are joined together to create 960sq’ of open concept entertainment space. Fully insulated, air conditioned and heated (ready for the cold/hot Canadian winters/summers), the first floor of the Rogers Shipping Container “Fan Hub” provides visitors with various interactive activity zones, couches, charging stations, tv’s and even an information desk. Make your way up to the second floor of the Rogers Shipping Container “Fan Hub” via the (interior) spiral stair case and you find yourself  inside a single modified 40′ shipping container that leads out to the roof top balcony. Utilizing the base of two 40′ modified shipping containers, we  created 740sq’ of roof top patio space allowing visitors to relax on one of  multiple couches and or chairs, creating a relaxing space with a great view of its surroundings. We even custom built two shipping container inspired ping pong tables for guests to enjoy outside (Design by Juiceworks). Follow us on Instagram @storstac_containers for updates on all of our other container housing and container modification projects.

Rogers Shipping Container Fan Hub Complex 3 - Storstac

Rogers Shipping Container Fan Hub (Front View) – Engineered and Built by Storstac

Rogers Shipping Container Fan Hub Complex - Storstac

Rogers Shipping Container Fan Hub (Side View) – Engineered and Built by Storstac

Rogers Shipping Container Fan Hub Complex 2 - Storstac

Rogers Shipping Container Fan Hub (Roof Top Balcony / Lounge) – Engineered and Built by Storstac

Rogers Shipping Container Fan Hub Complex 4 - Storstac

Rogers Shipping Container Fan Hub (Interior View) – Engineered and Built by Storstac

Rogers Shipping Container Fan Hub Complex - Shipping Container Ping Pong Table

Rogers Shipping Container Fan Hub Complex – Shipping Container Ping Pong Table

Rogers Shipping Container Fan Hub Complex 5 - Storstac

Rogers Shipping Container Fan Hub (Full View) – Engineered and Built by Storstac

 

About Storstac: With over 450 years of combined experience in the shipping container modification industry Storstac Inc. is the Oldest, Largest, Most Experienced shipping container Modification Company in Canada. Storstac’s Founder and President has been designing and manufacturing modified shipping containers since 1971. Since then, we have pioneered countless shipping container modifications that range from the very first portable wireless telecommunication shelters for Cantel (now Rogers), Clearnet Communications (now Telus), Microcell telecommunications (now Fido) to the revolutionary Tesla pop up container dealership (made from two 20’ shipping containers). We’ve worked with some of the biggest companies in the world, right down to your average Joe that needs a used shipping container for onsite storage. We fabricate modified shipping containers for a host of applications which include generator enclosures, retail pop up kiosks and retail stores, shipping container bars, shipping container markets, fully functional commercial grade off grid shipping container kitchens, high end bespoke shipping container man caves and even modular shipping container homes and buildings.

 

 

 

Storstac Building Toronto’s First Shipping Container House

Storstac is excited to announce that along with The Hamilton Shipping Container House (which will be the first permanent shipping container house in Canada to be located in a major cities downtown core), we are also currently fabricating TORONTO’s FIRST SHIPPING CONTAINER HOUSE which will be permanently located in the heart of Downtown Toronto (on Queen @ Bathurst), right here at our Toronto shipping container fabrication facility. This precedent setting build nicknamed the Harlem Underground Shipping Container House (as it will expand the current living quarters that are part of the same building that Harlem Underground Restaurant is located) is already BUILDING PERMIT APPROVED and will consist of three 20′ High Cube shipping containers sitting on top of a solid concrete foundation. Although the shipping containers themselves are fabricated in China (as China is the only place in the world where shipping containers are fabricated) all of the modification work will be carried out at our fabrication shop here in Toronto, and all materials used for this project will be made in Canada. Storstac has been tasked with engineering and completing all of the shipping container modifications, paint and steel-work for this Toronto shipping container home. The Toronto shipping container home modifications include cutting and framing all window, door and interior openings, custom paint and a number of structural reinforcements where required. The Toronto shipping container home will arrive on site and will be installed by Storstac over the course of just a few hours.

For projects like this Storstac rely’s on its 450+ years of combined shipping container modification experience (Dating as far back to 1971) ensuring all modifications meet and exceed strict building code requirements, as well as ensuring the shipping container modifications last more then a lifetime. Modifications  such as this are made possible with the help of Storstac’s President, who, over his carrier (which began in 1971)  has been part of more then 10,000+ shipping container modifications. Expected completion of the project is Summer 2016. Follow us on Instagram @storstac_containers for updates on this shipping container housing project, as well as our other container housing and container modification projects.

 

Toronto Shipping Container House with building cutouts

                  Toronto Shipping Container House rendering with building cutouts

Toronto Shipping Container House with neighbor buildings

     Toronto Shipping Container House rendering with neighbouring buildings intact

 

First floor of the Toronto Shipping Container House with walls removed at Storstac modification facility in Toronto

First floor of the Toronto Shipping Container House with walls removed at Storstac modification facility in Toronto